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Business Architects Support Executive Management.

A turbulent and increasingly competitive global economy, and the rapid pace of change in business models, technology and customer demand are all drivers of business transformation. Executives launching business transformation for their enterprise need exceptional Business Architects to ensure their success.
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The Business Architects Association

The Business Architects Association (BAA) develops, promotes, supports and maintains standards of practice in the field of Business Architecture, ensures the proficiency and professionalism of practitioners through competency requirements and certification, and provides resources to increase awareness of the discipline in the global marketplace.
BAA News and Events

 Jeff Scott to Speak in Bloomington, IL on March 11

The Central Illinois Chapter of the Business Architects Association is pleased to announce that Jeff Scott, renowned thought leader in the field of Business Architecture and author of the blog: The Business Architect, will be our featured speaker at the March 11 chapter meeting.


Jeff will be presenting the topic:

When Good Strategies Go Bad: And what you can do about it

Why do good strategies go bad? There are many reasons including poor definition, insufficient communication, ambiguous ownership, and a general lack of a strategy execution process. This session will provide techniques for clarifying strategic intent, translating it into crisp, clearly articulated strategies, and translating those strategies into impactful action. We will provide both top down and bottom up approaches to kick-start your effort.


March 11, 2014
Bloomington-Normal Marriott Hotel & Conference Center
201 Broadway St, Normal, IL 61761

Questions: Contact Greg Gulledge at or 630.728.4356
Business Architecture Professional Opportunities


Industry News…

 "There could, or perhaps should, be a shake-up in many businesses' organizational layout. Jeanne Ross, director and principal research scientist at the Center for Information Systems Research (CISR) at the MIT Sloan School of Management, said one thing is coming to light -- enterprise architecture doesn't fall under the IT umbrella. Architecture is something a company needs to be good at, said Ross. It means architecting the organizational structures and the roles, the processes, the responsibilities, the accountabilities, and I think it's clear this is not just an IT thing anymore."

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