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The Business Architects Association

The Business Architects Association (BAA) develops, promotes, supports and maintains standards of practice in the field of Business Architecture, ensures the proficiency and professionalism of practitioners through competency requirements and certification, and provides resources to increase awareness of the discipline in the global marketplace.
BAA News and Events
06-Oct-2014 5:30 AM • Park Regency Hotel 1412 Leslie Drive Bloomington, IL 61705

 Whynde Melaragno to Speak in Bloomington, IL on June 10th

The Central Illinois Chapter of the Business Architects Association 
is pleased to present Whynde Melaragno, internationally recognized innovator in the field of Business Architecture, as our featured speaker at the 
June 10th chapter meeting.

Whynde will present the topic:
The Changing Business Architecture Landscape: Trends and Opportunities

The landscape has shifted since Business Architecture first began to formalize.  Many aspects have evolved including the focus, the players and the awareness of the discipline.  This session will provide an overview of current trends within the industry and some opportunities that are emerging as a result, as well as what it means to Business Architects.  

June 10, 2014
Parke Regency Hotel & Conference Center
1413 Leslie Dr, Bloomington IL, 61705

Refreshments provided through the courtesy of our meeting sponsor: STA Group, LLC
Questions: Contact Greg Gulledge at or 630.728.4356

About our speaker:

Whynde Melaragno is the Business Architecture Practice Director at STA Group, LLC. She has over 10 years of Business Architecture experience, since the inception of the discipline. She is responsible for managing Fortune 500 client accounts and working hands-on to help them develop enterprise business architecture and build their internal practices to support it.  She also focuses on pioneering new business architecture practices and methods and oversees their real-world application. Whynde applies her experience in business strategy and business architecture to address social problems by enabling social entrepreneurs and non-profit organizations in the United States and abroad. She has expertise in the disciplines of project management and business intelligence/data warehousing, and a master’s degree in environmental and social sustainability. Whynde is a Founder and Board Member of the Business Architecture Guild, a Board Member of the Business Architects Association and a member of the OCEG GRC Architect Group (GRCAG). She also teaches on behalf of the Business Architecture Institute.

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Industry News…

 "There could, or perhaps should, be a shake-up in many businesses' organizational layout. Jeanne Ross, director and principal research scientist at the Center for Information Systems Research (CISR) at the MIT Sloan School of Management, said one thing is coming to light -- enterprise architecture doesn't fall under the IT umbrella. Architecture is something a company needs to be good at, said Ross. It means architecting the organizational structures and the roles, the processes, the responsibilities, the accountabilities, and I think it's clear this is not just an IT thing anymore."

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